Last year sportswear giant Adidas sold 1,000,000 eco-friendly shoes that were made of plastic bottles collected from our oceans.

Adidas is one of the few largest brands in the world which acknowledges the pollution problem in our oceans and has decided to help bring awareness to it. Their bold move has been welcomed by environmentalists all over the globe, with many calling for other big brands to take similar action and to do their part in helping to re-store and preserve the environment.

Furthermore, the ‘Ultra Boost’ running shoes were launched after the German giant teamed up with environmental initiative Parley for the Oceans.

Each pair is roughly made out of 11 standard sized plastic bottles, which are then recycled into the laces, sock liner covers, heel webbing and heel linings.

The three versions of ‘Ultra Boost’ did not only manage to sell 1 million pairs, but at the same time have become a number one seller for the brand while removing and recycling tons of plastic from our oceans.

After the success, CEO Kasper Rorsted has launched further models, all with the same goal to use collected and recycled plastic from our oceans.

Here are some other Adidas models which have been manufactured with recycled ocean plastic.

Eezay Parley Flip Flops / Men’s and Women’s / Selling Price: $35

Terrex Climacool Parley Boat Shoes / Men’s / Selling Price: $98

Ultraboost Parley Running Shoes / Men’s and Women’s / Selling Price: $200

Ultraboost Parley Running Shoes / Men’s and Women’s / Selling Price: $200

Adidas CEO Kasper Rorsted explained to CNBC that this was only the beginning, and pledged to phase out plastic bags entirely in the 2,900 retail stores around the globe.

It is truly amazing to see that there are many people, brands out there working with each other helping to restore and preserve the environment. Hopefully, this success story will inspire other brands to take similar actions.

Also you may like to read the following article titled:

Single-Use Plastics Ban Approved By The EU

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Source & Images used in this article: CNBC